See why isolation technology is crucial in the changing environment

What safeguards users, devices, and data in the AI era?

Conquer Your Workload with Intel® Xeon® W Processors

Attacks have evolved—and Z by HP is prepared Even though AI advancements help optimize our daily work, they also improve opportunities for threat actors. Fortunately, Z by HP AI workstations offer hardware-enforced threat containment security through Sure Click Enterprise1 and Wolf Pro Security.2

AI is supercharging attacks Bad actors are using AI to make attacks (like phishing and spear phishing) more credible and harder to spot. This will make traditional security defenses too little too late and means that workstation users—whose endpoints can make particularly attractive targets, since they work with sensitive data and information—can’t be expected to catch AI-powered attacks.

93% of security leaders anticipate daily AI attacks by 20253

75% of security professionals witnessed an increase in attacks over the past 12 months, with 85% attributing this rise to bad actors using generative AI.4

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Factors steer endpoint protection toward isolation security To reduce the attack surface and create a more secure experience, the focus will need to shift away from existing approaches and toward the zero-trust defenses available in Z by HP workstations.

Why HP’s threat isolation technology works Z by HP workstations support threat isolation technology, which defeats phishing attacks, including those using AI, to stop ransomware in its tracks. This approach protects power users no matter what the attack vector (corporate or personal email, browsing, or USB drives), even if the device isn’t on the internet. And it does so in ways that are scalable and unobtrusive to users.

Deliver secure remote access HP Anyware lets power users access their Z workstations from any location securely without bandwidth bottlenecks.

Threat containment: Micro-virtual machines (µVM) securely open

many commonly used file types (e.g., Microsoft Word, PDF, and HTML files) in a secure, hardware- enforced “sandbox” to effectively contain malware before it can infect the PC. Plus, when the task is completed, the µVM is deleted, taking the malware with it.

Introspection identifies unseen attack types and provides a clear look at the malware behavior.

Analytics and reporting surface insights into the techniques, tactics, and processes of the attack to provide security teams with updated

threat intelligence.

“The traditional methods of securing data are no longer sufficient as cybercriminals constantly evolve their tactics to exploit vulnerabilities in security systems.”

American Journal of Computer Architecture5

Z by HP works with Intel to deliver research, initiatives, and technologies that help protect data and earn trust through responsiveness, accountability, and transparency.

Learn how

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https://www.hp.com/us-en/services/workforce-solutions/workforce-computing/digital-workspaces.html

© Copyright 2024 HP Development Company, LP. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Intel and Core are trademarks of Intel Corporation or its subsidiaries in the US and/or other countries.

October 2024

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HP Services are governed by the applicable HP terms and conditions of service provided or indicated to Customer at the time of purchase. Customer may have additional statutory rights according to applicable local laws, and such rights are not in any way affected by the HP terms and conditions of service or the HP Limited Warranty provided with your HP Product. 1 HP Sure Click Enterprise is sold separately. Supported attachments include Microsoft Office (Word, Excel, PowerPoint) and PDF files, when Microsoft Office or Adobe Acrobat are

installed. For full system requirements, please visit System Requirements for HP Sure Click Enterprise for details. 2 HP Wolf Pro Security is available preloaded on select HP devices, is available as a subscription and in term licenses. Contact your HP sales representative for more details. 3 NETACEA, “Cyber Security in the Age of Offensive AI,” April 24, 2024, https://netacea.com/reports/cyber-security-in-the-age-of-offensive-ai 4 Security Magazine, “Study finds increase in cybersecurity attacks fueled by generative AI,” August 29, 2023, https://www.securitymagazine.com/articles/99832-study-finds-increase-in-

cybersecurity-attacks-fueled-by-generative-ai 5 American Journal of Computer Architecture, “Cybersecurity in the AI Era: Ensuring Your Data Stays Protected,” April 27, 2023, http://article.sapub.org/10.5923.j.ajca.20231001.02.html

Take threat management to the next level with Z by HP and Intel. Our threat containment strategy combines unique CPU-enforced isolation technology with hardware-enforced security solutions like HP Wolf Pro Security or HP Sure Click Enterprise. Learn more about the isolation security offerings from HP Wolf Security and find the one that fits your business needs.

Secure your endpoints for the AI era

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Conquer Your Workload with Intel® Xeon® W Processors

https://www.hp.com/us-en/workstations/industries/it-professionals.html https://netacea.com/reports/cyber-security-in-the-age-of-offensive-ai https://www.securitymagazine.com/articles/99832-study-finds-increase-in-cybersecurity-attacks-fueled-by-generative-ai https://www.securitymagazine.com/articles/99832-study-finds-increase-in-cybersecurity-attacks-fueled-by-generative-ai http://article.sapub.org/10.5923.j.ajca.20231001.02.html