HP helps Wrexham AFC to stay ahead of the game HP Workforce Solutions enable new levels of employee productivity and help take rapidly growing club up through the divisions

HP Workforce Solutions delivers vital HP Support Services covering the complete lifecycle of the devices at Wrexham AFC.

With a growing global profile and a new digital infrastructure established, Wrexham is powering through the football ranks. The club has jumped two leagues in two years to reach EFL League One status, while typical matchday attendance is up by 600 percent and rising.

It’s impressive progress. But as its fan base grows, so does the importance of delivering and maintaining that seamless experience—on matchday and beyond.

HP Support Services is now an important fixture in Wrexham AFC’s growing ecosystem, giving the club the resources, backup and confidence it needs to keep taking great strides forward.

Unlocking opportunities for growth

02

Julie Greenwood, Head of Operations, Wrexham AFC

“HP Support Services alleviates a lot of pressure. Just knowing that your device is available, there, ready and running means we can get on with our jobs because we’re confident that everything will work.”

“I’m not just the IT guy, I’ve got HP and my colleagues in the background collaborating with me to ensure that we confidently take Wrexham into the future.”

The year 2020 marked the beginning of a new chapter for Wrexham AFC with new ownership by Hollywood actors and a significant turnaround in the club’s approach, ambitions and achievements.

The new investment and a popular TV docuseries propelled the club’s profile to previously unimaginable heights. It also saw the arrival of HP Professional Services to define and implement new, effective and dependable digital infrastructures and ways of working.

Four years later and the progress on and off the pitch is striking. The club has secured back-to-back promotions and is now just two divisions away from the elite Premier League, while typical matchday attendance has risen from 2,000 to 12,000.

As well as HP’s key role in building the foundations for this growth, HP Support Services now deliver the confidence and stability Wrexham needs to keep its people productive and ready to continue the club’s rise to football’s highest tier.

The journey continues

Rob Broughton, IT Support Manager, Wrexham AFC

03

Neil Pursell, Workforce Solutions Marketing Manager, HP

“If you don’t get it right on matchday, you’re losing revenue, you’re disappointing fans, you’re delivering a poor experience. It’s absolutely imperative that we have no issues. By leveraging AI-powered predictive insights, we’re identifying and resolving issues before they impact employee productivity.”

HP Workforce Solutions delivers vital end-to-end support through a bespoke combination of services to cover the complete lifecycles of devices in use at Wrexham:

Elevating employee onboarding with an easy, out-of-the box set up experience With HP Provisioning Services, employees can be productive within minutes with a fast and seamless computer device set up.

Instead of lengthy three-week provisioning processes involving multiple vendors and service providers, Wrexham staff simply order what they need directly from a dedicated HP portal. The device then arrives directly at the user’s location of choice with all necessary software installed and user credentials set up. It’s a quick and cost-effective solution that’s winning support across the club.

Optimizing the technology experience for new levels of performance

04

05

Keeping employees productive with insights and analytics for modern work HP Premium+ Support empowers Wrexham AFC to solve device issues before they impact performance or productivity. AI-powered predictive insights help Wrexham’s IT staff get ahead of potential device issues, minimizing costly downtime, reducing the burden of device maintenance, and maximizing employee and IT productivity. With AI-generated proactive user alerts, automated ticketing, 24/7 remote access to expert support, and next-business-day responses to support requests, issues can be quickly identified, diagnosed, and repaired— all while keeping the club moving forward.

Contributing to digital equity and promoting circularity By donating used and fully refurbished HP PCs with one-year warranties to local organizations and schools, Wrexham is giving second lives to older devices. Not only does this make a key contribution to digital equity, it also promotes the circularity of HP products, with devices that are end-of-life recycled responsibly. Whatever the outcome, HP manages the full lifecycle.

• Reliable support boosts productivity and allows all staff – from players to the back room – to focus on doing their best work.

• Proactive approach maximizes device efficiency, minimizes costly downtime, and helps deliver an optimal employee experience.

Unlocking new levels of productivity and performance

Julie Greenwood, Head of Operations, Wrexham AFC

06

• Reducing the burden of device maintenance maximizes IT productivity and leaves Wrexham staff free to focus on innovation.

• Extended device lifecycles help optimize the use of key resources.

HP Support Services allows Wrexham AFC to optimize its operations in a range of key areas:

“Having HP has made our day-to-day lives so much easier, even if we’re working remotely or from home. You log in and your HP device is working quickly and efficiently. It’s superb, and I can only thank HP for that.”

Focusing on technology-driven transformation and growth With HP underpinning Wrexham’s infrastructure and providing a solid support network, the club, its staff, and fans eagerly keep moving forward. The sense of optimism and excitement around the club is only growing stronger.

“I use the analogy of ‘phone a friend’. I have a list of contacts that I can call when I need them and get answers straight away,” says Julie Greenwood, Head of Operations at Wrexham AFC. “That’s incredibly valuable. You need that in your pocket. And luckily, we’ve got that with HP – someone there, on your shoulder, giving you advice and support.”

For Wrexham, the ultimate dream is to make sure that all its technology suits the business and its future direction and growth.

There is still more to do, but the key components are in place and delivering results.

“Having that collaboration between the club and HP means we can do things at the drop of a hat,” concludes Rob Broughton, IT Manager for HP at Wrexham AFC. “It’s so exciting to see how things have changed from where we were to where we are now. And the future is going to be even greater.”

Learn more

07

Julie Greenwood, Head of Operations, Wrexham AFC

“HP gives you confidence in your equipment. You can trust that it’s not going to break down or give you that spinning circle when you’re on an important deadline to get something finished.”

https://hp.com/workforcesolutions https://hp.com/workforcesolutions

© 2025 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

HP Services are governed by the applicable HP terms and conditions of service provided or indicated to Customer at the time of purchase. Customer may have additional statutory rights according to applicable local laws, and such rights are not in any way affected by the HP terms and conditions of service or the HP Limited Warranty provided with your HP Product.

4AA8-4657ENW, January 2025

HP is a Global Technology Partner of Wrexham AFC.

HP Services

Device Provisioning Services

Support Services

Carbon Neutral Computing

Professional Services

Managed Device Services

HP Software

Proactive Insights

Sure Click Enterprise

Customer at a glance