Fueling Innovation and Efficiency with AI-Ready Devices and Solutions
This Showcase from Enterprise Strategy Group was commissioned by HP and is distributed under license from TechTarget, Inc.
© 2025 TechTarget, Inc. All Rights Reserved.
1
JULY 2025
Fueling Innovation and Efficiency With AI-ready Devices and
Solutions
Gabe Knuth, Principal Analyst
Abstract: Modern endpoints are playing a critical role in helping organizations improve user productivity, security,
and the overall digital work experience—with or without immediate AI adoption. While AI PCs and workstations
introduce new capabilities and unlock new use cases, their immediate value lies in how they support broader
business and IT priorities, from hybrid work to digital transformation. HP and AMD are enabling this with integrated
solutions that combine advanced hardware, local AI compute, and platform-level management and security into a
future-ready foundation that delivers measurable benefits today and positions organizations for what comes next.
Introduction
There’s no shortage of excitement around AI—and for good reason. AI is poised to impact every area of the
business and could even change the face of business itself. For most organizations, though, the real opportunity
isn’t just about deploying AI workloads—it’s in creating a modern, flexible environment that leverages AI to improve
user productivity, security, and satisfaction and support the broader goals of the overall organization.
Endpoints play a key role in this, but success depends on more than just incremental improvements like faster
processors and more memory. It requires secure, manageable high-performance devices that serve as a
foundation for broader initiatives that organizations have prioritized, such as improving productivity, enabling hybrid
work, and advancing digital transformation.
In fact, recent Enterprise Strategy Group research into the factors that are most important in justifying IT
investments showed a clear preference for solutions that improve cybersecurity, enable digital transformation,
improve customer experience, and increase employee productivity—all of which ranked higher than solutions that
support generative AI (GenAI) initiatives (see Figure 1).1 That’s not saying GenAI isn’t important, but it does show
that, to be successful, GenAI must support the bigger picture priorities.
1 Source: Enterprise Strategy Group Research Report, 2025 Technology Spending Intentions Survey, December 2024.
S H O W C A S E
https://research.esg-global.com/reportaction/515201949/Toc
2
Showcase: Fueling Innovation and Efficiency With AI-ready Devices and Solutions
Figure 1. Security, Digital Transformation, Customer Experience, and Employee Productivity All Outweigh AI as Purchase Justifications
Source: Enterprise Strategy Group, now part of Omdia
This means that, in many ways, AI is not a destination. Rather, AI is a critical accelerator that can help organizations
meet their evolving goals. As such, the investments made today can have both immediate and long-term impacts
on security, visibility, and user experience—regardless of where an organization is on the AI adoption spectrum.
And while the benefits of AI are often discussed in terms of high-profile use cases, such as generative assistants or
creative tools, there’s just as much value in the capabilities happening quietly in the background.
Modernization That Serves Both IT and the Business
This wave of change driven by AI means that modern devices equipped with local AI compute are already
delivering meaningful advantages that support business objectives regardless of organizational AI adoption status.
Some of these are obvious, such as collaboration enhancements (e.g., improved video quality, background noise
suppression, or real-time transcriptions during meetings) or local inference engines that enhance security by
improving threat detection using on-device models that can prevent attacks from ever reaching the network.
Others are less visible, though arguably more consequential. For example, advances in CPUs and NPUs are
increasing the performance and efficiency of the hardware itself, which results in better performance, longer battery
life, and even better thermals than ever before. Plus, hardware-based management capabilities are now common,
offering a better out-of-box and day-to-day management experience.
So, while AI features unlock new possibilities and use cases, this modern hardware is already delivering tangible
value in areas that matter most to IT: productivity, user experience, security, and manageability.
It’s no surprise, then, that 91% of organizations have already started deploying or plan to deploy modern AI PCs
(see Figure 2).2
2 Source: Enterprise Strategy Group Research Report, AI at the Endpoint: The Impact of AI on End Users and Endpoint Devices, April 2025.
29%
30%
30%
30%
33%
45%
Supports generative AI (GenAI) initiatives
Increases employee productivity
Improves customer experience
Improves business processes and workflows
Enables digital transformation
Improves cybersecurity and resiliency against cyberattacks
Which of the following considerations do you believe will be most important in justifying IT investments to your organization’s business management
team over the next 12 months? (Percent of respondents, N=1,351, five responses accepted)
https://research.esg-global.com/reportaction/515202002/Toc
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Showcase: Fueling Innovation and Efficiency With AI-ready Devices and Solutions
Figure 2. Few Organizations Say They Won’t Deploy AI PCs
Source: Enterprise Strategy Group, now part of Omdia
Whether directly related to AI workloads or not, the same research showed that AI PCs are driving tangible benefits
in key areas that align with IT priorities:3
• End-user productivity is the most widely observed benefit to date, cited by 45% of organizations—a clear signal that modern devices are helping drive employee efficiency and experience.
• Faster data processing and analysis is reported by 41% of organizations, supporting efforts to accelerate digital transformation and enable data-driven innovation.
• Enhanced security through AI-powered threat detection is being realized by more than one-third of organizations (34%), helping strengthen endpoint protection and reduce risk.
• Improved collaboration experiences, including enhanced image/video processing and better audio/visual quality in meetings, are delivering value across many organizations, with more than one-quarter already reporting tangible gains in these areas.
Benefits Lead to New Use Cases
While everyone can get benefits from modern endpoint features that are unrelated to AI, the AI-specific value is
often tied to the individual role of the user or device. For example, AI developers and data-heavy users are among
those deriving the biggest benefit from AI-oriented features today. In fact, according to Enterprise Strategy Group
research into the purchasing trends of AI-enabled endpoints, software developers and data scientists trailed only IT
in a ranked list of which roles or departments are most likely to be given devices with local AI capabilities (see
Figure 3).4
3 Ibid. 4 Ibid.
58%
33%
6% 1% 2%
We have started deploying them
We plan on deploying them but have not yet
started
We have no formal plans to deploy them
We will not deploy them
Don’t know
Which of the following best represents the status of your organization’s AI-enabled endpoint plans? (Percent of respondents, N=330)
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Showcase: Fueling Innovation and Efficiency With AI-ready Devices and Solutions
Figure 3. After IT, Software Developers/Engineers and Data Scientists/Analysts Are the Most Likely Candidates for AI PCs
Source: Enterprise Strategy Group, now part of Omdia
Meanwhile, knowledge workers are benefitting from performance gains, enhanced collaboration experiences, and
improved endpoint security, each of which aligns with broad business and IT priorities. Though most AI workloads
today are cloud-based, a shift is expected to take place as more devices with local AI capabilities are deployed and
the software development ecosystem matures.
Selecting the right devices to match these diverse needs requires more than just evaluating hardware
specifications. Understanding software requirements, workflow expectations, and user experience goals—both of
the organization and of the end users themselves—is critical to maximizing the value of endpoint modernization
investments. And as AI features expand and become more embedded in everyday workflows, the range of relevant
use cases will continue to grow, further increasing the value of aligning endpoint choices to specific roles,
workflows, and experience expectations.
Technology That Supports the Modern Workforce
With such a wide range of needs and opportunities, organizations are looking to trusted partners that can deliver a
comprehensive, future-ready, and integrated portfolio that can support both today’s priorities and tomorrow’s
innovations. HP and AMD are helping organizations achieve this by delivering a modern, AI-powered work
experience through innovative devices as well as a connected ecosystem of software, silicon, peripherals, and
insight-driven services.
This strategy comes to life across HP’s endpoint portfolio, which covers a range of use cases and user types.
EliteBook and EliteDesk systems align well to the needs of corporate knowledge workers, delivering excellent
performance, enterprise-grade manageability, and seamless support for hybrid work scenarios. Meanwhile, HP Z
Workstations are designed specifically for creative and technical professionals—like video editors, engineers, data
scientists—who require high-end compute to support more intensive workloads, including AI development and
training, as well as machine learning.
25%
28%
29%
30%
31%
31%
33%
34%
40%
70%
Human resources professionals
Business intelligence analysts
Research and development teams
Creative professionals
Artificial intelligence researchers
Quality assurance testers
Executive leadership
Data scientists and analysts
Software developers and engineers
IT departments
Which roles or departments are most likely to be given an AI-enabled endpoint as part of your rollout? (Percent of respondents, N=286, multiple responses accepted)
5
Showcase: Fueling Innovation and Efficiency With AI-ready Devices and Solutions
Many of these AI PCs are powered by AMD Ryzen™ PRO and AMD Ryzen™ Threadripper™ PRO processors,
which combine raw performance and power efficiency with integrated AI acceleration and hardware-level security.
These capabilities help deliver a consistent, high-quality experience across a broad range of users from engineers
and data scientists to knowledge workers and frontline staff.
That experience extends beyond the device itself. HP’s platform approach incorporates multiple layers of hardware,
software, and service integration designed to help IT streamline operations and improve the user experience at
scale.
Together, the combination of AMD processor architecture, HP endpoint portfolio, and integrated security and
manageability tools gives organizations an end-to-end solution for supporting today's workforce that also scales into
tomorrow's demands.
Conclusion
While AI capabilities are an important part of the value and experience modern endpoints deliver, the benefits of
today’s AI PCs and AI workstations extend well beyond AI-specific workloads. Organizations are already seeing
gains in performance, productivity, security, and user experience, all of which support the broader business and IT
priorities driving endpoint investment.
These improvements are helping IT teams deliver measurable outcomes today while laying a foundation for the AI-
enabled workflows of tomorrow. As AI adoption accelerates, the value of local compute, intelligent power
management, and AI-enhanced security will only grow, which means AI PCs and AI workstations will provide value
both today and in the future.
To fully capitalize on this opportunity, organizations need partners that offer more than just capable hardware. They
need integrated platforms that combine devices, software, services, and insights that are aligned with evolving IT
requirements and business goals. With a shared focus on innovation and enablement, HP and AMD are delivering
exactly that. Together, they offer the platform foundation organizations need to support today’s priorities and help
them scale for the opportunities ahead.
For more information, visit https://www.hp.com/us-en/solutions/future-of-work.html.
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